These days, financial copy needs to be as expansive as life itself. It has to resonate with all that we consume and experience. To me, connecting the dots in new, lean and elegant ways is what the American economy is all about.

Dear John Q. Sample

Until now, as I'm sure you've noticed, credit cards offering extraordinary personal services have charged an equally extraordinary annual price tag. Now, I would like to make these personal and luxurious concierge amenities, in addition to our exceptional rewards program, available to you through our MBNA World MasterCard* for an unparalleled annual fee of zero.

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